If you don’t anticipate your customers’ needs, another financial institution will. Learn to read the signals of customer intent.

In this eBook you’ll learn:

• What makes borrower intelligence so effective when it is optimized 
• Shortcomings to look out for in a market crowded with so-called “customer intelligence” solutions
• How to anticipate home buying intent with signals that are:
  • Reliable
  • Timely
  • Situational
  • Personal