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eBook

INTENT MATTERS

If you don’t anticipate your customers’ needs, another financial institution will. Learn to read the signals of customer intent.

In this eBook you’ll learn:

  • What makes borrower intelligence so effective when it is optimized 
  • Shortcomings to look out for in a market crowded with so-called “customer intelligence” solutions
  • How to anticipate home buying intent with signals that are:
    • Reliable
    • Timely
    • Situational
    • Personal 
Intent Matters